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Social Media for Golf Club’s

Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks

Should Your Golf Club Use Social Media?

Throughout history, the human race has found ways to adapt and innovate to survive and thrive. In a changing social and economic climate, golf clubs would do well to acknowledge this general trait of human existence.

 As the requirements and habits of the average golfer change, the majority of golf clubs across this country must change with them to stay viable. Can social media help your club to do this?

Most clubs today view themselves as businesses, and there are few businesses that can afford to ignore the communication channels offered by social media.

A correctly placed and directed post on a social media channel can inform current customers or appeal to new ones. The wider the market a golf club can reach, the more potential customers. It’s fairly simple.

Many golfers, from top professionals to club-level golfers, have a presence on social media – there is a market out there, waiting for your club to reach it.

How to use social media well

Firstly, it’s important to focus on the correct social media avenues. Conduct a survey at the club to find the most-used channels. If 50 per cent of the membership has a Facebook page but only 15 per cent have a Twitter account, Facebook might be the place to start.

Mike Hyde, communications manager at the Golf Club Managers’ Association, regularly advises clubs on social media usage.

“It offers access to key younger demographics that clubs are looking for,” he says. “And the rise of golfers using social media means that even ‘traditional’ golfers are familiar with various platforms.”

But he believes a sound strategy is crucial.

“Clubs should ensure they have the right foundations to build on – a clear, easy-to-navigate website linked to a database that captures the data of visitors and members,” he says.

“Also, social media should be used as part of a wider strategy to deliver a club’s objectives. It’s no use setting up a Twitter account simply because the club down the road has one.”

Consider the sort of content that will do well over social media. The important thing will be to mix up the offering for members and visitors; you don’t want to alienate either group.

For members

Details on club competitions, including entries and results, will be popular, as will updates on the course conditions and upcoming events.

In addition, members can be kept informed of social functions and team events requiring participants. They will also appreciate pictures or videos from the greens staff, as most members are part-time greenkeepers after all! More recent innovations, such as Facebook Live, allow for live interaction between members and club representatives.

All this information adds to the package members receive with their subscription, helping them feel part of things. If used correctly, social media should be fun. Sharing humour, a funny video of a bad shot or a fond memory of a past member draws people in.

“It’s an extension of the club environment,” Hyde says. “It might just be the difference between someone renewing or not.”

If seeking new members, social media could be a useful tool to advertise information on open days, reduced joining fees and flexible membership options.

 “Facebook, for example, offers an unbelievable advertising opportunity,” Hyde adds.

“Using the simple platform, a club can set up an advert targeting people who have expressed an interest in golf and who live within a certain distance, even down to their postcode. There’s a reason ‘normal’ businesses have been doing this for years!”

Article by http://www.golf-monthly.co.uk/features/the-game/golf-club-use-social-media-126676

 

The Importance of having a website

website wireframe sketch and programming code on digital tablet

The Importance of having a website

One of the most surprising things when you look at small businesses is how many of them don’t have a website. You would think that in this day and age everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have  websites is missing out on one of the most powerful marketing tools available to them.

The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don’t have a website you are missing out on all of this potential business. Even if people don’t buy your product online they are still likely to research it online so you have to have  websites so these people can learn about your business.

A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a site that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.

A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.

Clearly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive. It is rather surprising how much small business owners believe a site will cost them. In truth a website can be built for very little money and if you are on a tight budget you can even get free websites. Remember you don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.

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